PinnacoreHQ

The modular CRM that gets jobs for you.

PinnacoreHQ gives a small service business its own headquarters. It finds leads, drafts proposals and invoices, keeps the schedule and watches the money, and much of it runs on a schedule by itself. It runs on your own Claude plan, with your business name at the top.

Talk to us Book a 15-minute demo See the plans

What it does

One headquarters, built from desks.

Start with what you need. Add desks as the business grows. Each desk opens in its own window, laid out like a company's leadership team, and your dashboard reads "[Your Business] HQ".

HQ

Your front door

Today's to-do list, a one-line read on how the month is going, and quick links to what you do most.

Sales

Gets you jobs

Finds new leads every week, drafts outreach, builds proposals as PDFs with your pay link, and finds public bids your business qualifies for.

Operations

Runs the work

Schedule, service calls, checklists, quality checks, team, hiring and supplies, so every job is done the same way.

Money

Keeps the books

Income, expenses, monthly invoices, taxes and deadlines, with charts, from statement uploads. A balance check each month and a look 90 days ahead. No bank logins.

Admin

Keeps you covered

Your customers, company papers, inbox and insurance: policies, renewals and certificates in one place.

Automations

Works while you work

Lead searches, follow-ups, invoices and reminders run on a schedule you pick. See when each one last ran, pause it, or run it now.

Runs on your own Claude planPinnacoreHQ works inside your Claude account. You stay in charge of it.
Your data stays yoursYour records live in your Claude account and your own Google Sheets. We don't store your customer data.
Nothing goes out unless you say soEmails are drafts for you to check and send. Automatic sending stays off until you turn it on, and HQ shows you exactly what will go out first.

See it in action

A day at Bluebird HQ, on the Command plan.

Bluebird Property Services is a made-up cleaning company. Every screen here is a sample business, shown at phone size the way an owner sees it.

  1. Bluebird HQ Today screen: a sample data strip, the Bluebird HQ header powered by PinnacoreHQ, quick links for New estimate, New lead and Schedule, last month's profit up $506, and a Needs your input list with follow-ups and an unanswered proposal.
    Your day on one screen.A one-line read on the month, what needs you, and one-tap quick links like New estimate.
  2. Sales desk cold email queue: Bayside Property Management graded A+ and Harborview Office Suites graded A, each with a first email already written and an Approve button that makes a Gmail draft.
    It finds your next customers.Up to 300 new leads a week on Command, graded A+ to C, each with a first email written for you to approve.
  3. New proposal price box: $113 a visit, about 13 visits and $1,469 a month, worker pay and supplies, a 45% margin, and NJ sales tax of 6.625% for $120.49 a visit.
    Price a job in one tap.New estimate opens the builder. Rooms, time, your margin and NJ sales tax are worked out, and the proposal saves as a PDF with your pay link.
  4. Operations visit ticket for Summit Family Medicine at 6:00 pm: address, access notes, a Mark done button, hours on site, and a kitchen checklist with 3 of 17 items ticked.
    Every visit, done the same way.Each visit carries its address, access notes and a room-by-room checklist your crew ticks off.
  5. Money desk Invoices for November: $4,243.68 paid, an Approve all 3 drafts button, an overdue one-time invoice marked in red, and a draft invoice for Lakeside Library built by the automation.
    Invoices are ready on the day you pick.The month's batch is built for you. Approve them all at once, make the PDF or a Gmail draft, and overdue ones turn red.
  6. Numbers charts: money in and out by month for the last 12 months, and income by quarter with 2026 beside 2025.
    See where the money goes.Money in and out by month, this year beside last, and where the year is heading with what to set aside for taxes.
  7. Business health score of 74 out of 100, with bars for growth, operating margin, runway, keeping clients, not relying on one client, pipeline and quality, and a Pulling it down box with two next steps.
    A 0 to 100 health score.Command scores growth, margin, runway and more, and tells you what's pulling it down.
  8. Automations tab: the Lead search automation marked ok, with its last and next run, its run time and days, up to 300 leads a week, and Pause and Run now buttons.
    It works while you work.See each automation's last and next run. Pause it, change its days, or run it now.
  9. Ask Claude tab: the question Which leads need a follow-up, answered with three businesses to follow up and a short follow-up email draft to copy.
    Ask about your business.Ask Claude a question and get an answer from your own HQ, with drafts you copy and send yourself.
Book a 15-minute demo

Every screen here is a sample business. In a demo we walk through it with you, live.

Who it's for

Built for service trades.

Each trade gets a package with its own services, pricing guides and wording, set up for New Jersey.

  • CleaningHomes, offices and move-outs.
  • LandscapingLawn care, planting, cleanups and seasonal work.
  • AutomotiveWindow tint, paint protection film, wraps, ceramic coatings and detailing.
  • Pressure washing and window cleaningHouses, driveways, decks and storefronts.
  • Electrical contractorsService calls, installs and upgrades for homes and businesses.
  • Low voltage and AVNetworks, cameras, access control and audio-visual systems.
  • HVACHeating and cooling service calls, tune-up plans and system replacements.
  • PlumbingDrains, leaks, fixtures, water heaters and service plans.
  • HandymanRepairs, mounting, assembly and punch lists for homes and landlords.

More trades are on the way. Ask us about yours.

Plans

Pick the size that fits.

Monthly plans. Pay for a year and get two months free.

Core

$149
a month
Best for just you, or you plus 1 or 2
  • One HQ page: Today, Leads, Proposals, Schedule
  • Up to 20 new leads a week, found automatically
  • Outreach drafts
  • Automations you can pause or run any time

Growth

$299
a month
Best for 3 to 8 people, one crew
  • Everything in Core
  • Sales, Operations, Money and Admin desks
  • Monthly invoices with PDFs and your pay link
  • Service calls, customers and insurance
  • Up to 100 new leads a week
  • 50 outreach emails a month

Pro

$499
a month
Best for 8 to 20 people, a few crews
  • Everything in Growth
  • Ask Claude about your business
  • Numbers: scorecard, quarterly statements and year-end outlook
  • Public bids, taxes and job costing
  • A request page for your clients
  • Up to 200 new leads a week, graded A+ to C
  • 200 outreach emails a month, with follow-ups

Command

$1,199
a month
Best for 20 to 40 people, several crews
  • Everything in Pro
  • Business health score, 0 to 100
  • Up to 300 new leads a week
  • 500 outreach emails a month
  • Custom extras built for your business

Sizes are a guide, not a limit: every plan works with any number of people, and each person uses their own Claude plan. Over about 40 people or several locations? Talk to us about a custom plan.

Setup packages

Quick Start
$350

We set you up remotely and walk you through it.

Full Launch
$1,500

We come to you, set everything up and train your team.

Launch + Hardware
$2,500

Full Launch, plus an always-on computer and a crew tablet.

Every plan needs a Claude Pro plan ($20 a month) or higher, which you buy from Anthropic. Command works best on Claude Max. Hardware is billed at cost plus 15%.

Progress

Where PinnacoreHQ stands.

Updated November 2026.

BuiltAll five desks, the automations and packages for nine trades are built. Every release is tested on a test business and on our own HQ before it ships.
In usePinnacore runs its own business on PinnacoreHQ, and our first design partner's install is being prepared.
NextSetting up our first customers. Talk to us if you'd like to be one of them.

Recently added

  • Nov 2026
    Monthly invoicesReview, approve and send a month of invoices at once, each with a PDF and your pay link. Overdue ones show up on your to-do list.
  • Nov 2026
    Automations panelSee everything that runs by itself and when it runs next. Pause it, pick its days and time, or run it now.
  • Nov 2026
    Charts and a look aheadMoney in and out by month, where the year is heading, what to set aside for taxes, and your bank balance 30, 60 and 90 days out.
  • Nov 2026
    Quick linksUp to six one-tap buttons under the header for what you do most, like starting a new estimate.
  • Oct 2026
    Bids, insurance and bank importsPublic bids matched to your New Jersey certifications, an Insurance desk, bank statement imports and a request page for your clients.

About

Built by an owner, for owners.

Pinnacore Technologies is based in North New Jersey. Founder Jesse Moscatello runs a service business of his own, and built the first version of these desks to run it.

They worked, so we turned them into PinnacoreHQ: the same desks, ready for any service business. Every owner gets an HQ with their own name on it, set up for their trade.

Contact

Let's talk about your business.

Tell us what you do and where you work. We'll show you what your HQ would look like.

jesse@pinnacoretech.com